The article I read is: ASUS' Raspberry Pi rival can play 4K video.
I was initially quite interested, but it faded away as I saw the price. While it's nice that it's a pretty good step above the Raspberry Pi 3, the fact that it's just about the same price as the Banana Pi M1+ is a bit of a deterrent for me. I like that it has gigabit ethernet (and its specs), but I don't like that it doesn't have a SATA port or USB 3.0 (I would've been more likely to buy one if it at least had the latter). Though, in technicality, I don't have to connect a storage unit to it to have a local (in terms of the machine) copy of my music library, and I could just mount the file server and utilise the copy on it, but that doesn't entirely sit well with me.
From what it seems like, it is the same size and hole pattern as the Raspberry Pi, so it essentially could be a drop-in upgrade, though there's probably only the standard distro for it at the moment (unlike the numerous distros available for the Raspberry Pi).
Looks like something that can do well, but I don't think it's for me.